In today’s digital era, building trust with your audience is importent for the success of your business. WhatsApp API , one of the most popular messaging platforms globally, has introduced verification badges—blue ticks for read receipts and the prestigious green tick for verified businesses—to help establish authenticity and transparency. These ticks can make a significant difference in customer interactions, especially for businesses using WhatsApp as a communication tool.
What Is the Blue Tick?
On WhatsApp blue tick represents a message that has been read by the recipient. For individuals and businesses, this signifies that your message has successfully reached the other person, and they have opened it. WhatsApp users are accustomed to the double gray ticks (message delivered) turning blue (message read) as part of their messaging experience.
What Is the Green Tick on WhatsApp?
While the blue tick is a feature for everyone, the WhatsApp green tick is a mark of credibility awarded only to businesses. The green tick appears next to a business name when it has been verified by WhatsApp, signifying that the business account belongs to an authentic, well-known brand. This green badge helps businesses stand out and makes interactions more trustworthy for users. It shows customers that the business has undergone a verification process by WhatsApp, adding an extra layer of security.
Importance of the Green Tick for Businesses
In a world where online fraud is common, having a green tick next to your business name can make a huge difference. Here’s why:
- Builds Trust: Customers feel more confident when interacting with a verified business, knowing that the brand is legitimate.
- Brand Recognition: The green tick highlights your business in chats and increases visibility, setting you apart from competitors.
How to Get a Green Tick for Your WhatsApp Business Account
The green tick is only available to businesses using the WhatsApp Business API, which is typically used by medium to large companies for customer support and marketing automation. Here’s a step-by-step guide to getting the green verification badge for your business:
Set Up WhatsApp Business API
The first requirement for acquiring the green tick is to sign up for the WhatsApp Business API. This version of WhatsApp is designed for businesses that handle high volumes of messages, integrating WhatsApp with other customer service platforms.
You can apply for the API directly through WhatsApp or through one of their official partners, such as Twilio, Zendesk, or Facebook Business. This process usually involves submitting your business information, legal documents, and other relevant details for approval.
Fulfill WhatsApp’s Business Eligibility Requirements
Once you’ve set up the WhatsApp Business API For Free, you need to ensure that your business meets the following requirements to apply for the green tick:
- Legitimacy: Your business should be legally registered with verifiable information.
- Brand Recognition: WhatsApp typically awards green ticks to well-known brands. If your business is relatively small or unknown, getting the green tick may be challenging.
- API Usage: You must be using the WhatsApp Business API for education, as regular WhatsApp Business app users are not eligible for the green tick.
Apply for Green Tick Verification
After ensuring that your business meets the eligibility criteria, you can request verification through Facebook Business Manager. Follow these steps:
- Log in to Facebook Business Manager.
- Under Business Settings, navigate to WhatsApp Accounts.
- Select the WhatsApp Business account you want to verify.
- Submit the verification request.
Key Differences Between Blue Ticks and Green Ticks
Feature | Blue Tick | Green Tick |
Purpose | Shows a message has been read | Indicates the business is verified by WhatsApp |
Who Can Get It | All WhatsApp users | Only businesses using WhatsApp Business API |
Control | Can be enabled or disabled in Privacy Settings | Must be approved by WhatsApp |
Trust Factor | Confirms a message has been acknowledged | Confirms a business’s legitimacy and trustworthiness |
Conclusion
Both blue and green ticks play vital roles in WhatsApp communication, but they serve different purposes. While blue ticks confirm that your messages have been read, the green tick verifies your business’s legitimacy and boosts customer trust. If you’re a growing business, obtaining the green tick can elevate your brand’s image and increase engagement with customers.